Apprentice Role Insight - Enterprise Marketing

Name: Georgie Bartley

Role: Enterprise Marketing Apprentice

Department: Enterprise Marketing, M&O (Marketing & Operations)

Location: TVP

Background Information

Hi! My name is Georgie, and I am 19 years old. Fresh out of secondary school after studying for my GCSEs and A-levels, I was so excited to be working for Microsoft!

I originally applied to do Criminology at Cardiff University and was all set to go, however, similarly to many of the other apprentices, I felt that I would not want another 3 or 4 years of education. I knew I wouldn’t find it as fulfilling as doing an apprenticeship. That was when I started applying for apprenticeships. I saw the offering at Microsoft and I wasn’t sure whether to apply; I had studied Fine Art, English Literature and Religious Studies and thought there was no way I would get in, but I did!

Microsoft for me was a really exciting opportunity that would take me outside of my comfort zone and make me try something totally new - the world of corporate business! Now I am the happiest I’ve ever been and cannot wait to see how the next year goes.

Application Process for my role

Online application - This was a very simple but time consuming process, I would really recommend taking as much time as possible to get the best representation of yourself and answer the questions to the best of your ability.

Psychometric tests - These are really simple, go with your gut instinct and answer these truly how you would deal with that situation – even if you don’t totally agree with the statement choose the one that suits your preference the best.

Video interview - The video interview I found very hard and embarrassing. I was very nervous, and as you only have one shot at an answer, I really felt the pressure. However, you have 2 mins for each question! Take your time, and breathe. Remember first impressions do count – so don’t wear your pyjamas!

Assessment centre - I really enjoyed the assessment centre - I felt that I could be very relaxed and show my true personality, which I feel is a key part to being successful. We all had no idea what the assessors were looking for, but make sure to be as positive as possible and don’t let your nerves get in the way! Engage with your fellow potential apprentices, remember you are not in competition with them, so try and help out as best as you can and be a team player. You never know these people might become your friends!

My Role

I am based in M&O (Marketing & Operations) in Enterprise Marketing, which deals with the large-scale companies such as Virgin Atlantic, ASOS and M&S; making sure that they know about the best products and to show the stories of success from other businesses. In my day to day role I do a lot of content data analysis, looking at the feedback from events and customer facing activities. I then feedback to my team what is going well and how we could do better, changing our tactics to continue to excite and engage our customers. My team is great and let me try all sorts of jobs, so I am slowly trying out everything within my team!

One thing that stands out in my role is meeting customers face to face at some awesome events. I got to help organise and then present at customer presentations, meeting some really inspiring C-suite professionals.

I am really excited to start getting involved with the filming processes of making our customer case studies, going to the shoot locations and assisting the team on taking the initial idea for the video to having the finished product.

My experience of the company so far

When I applied I had no idea of the range of jobs that are found within the business, and I couldn’t have imagined the amount of opportunities that I have had so far and will have in the next year. Microsoft has welcomed me with open arms, and my team have been so patient whilst I get used to this complete change of lifestyle! I can truly say that I love my job and am excited to come to work every morning – even if I do have to get up at 6:30am! Also, if you are worried about coming into a corporate environment and that you won’t fit in – don’t! I have met some amazing people that I know will be friends for life, and I know that I have continual support from so many around me.

My #1 Top Tip for making the most of your apprenticeship

When applying, don’t be afraid that it might not be ‘your kind of thing’ or ‘too technical’ for you. What I have realised is that you are never judged on what you cannot do, but on what you try to do and how passionate you are. If you are someone that doesn’t mind trying new things go for it!

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