Intern Diaries - London AdWeek March 2015

by Polly Cartwright

A group of interns were lucky enough to work at Advertising Week Europe, one of the largest collaborative advertising events in the world. AdWeek inspires thought leadership through engaging events which bring together clients in theadvertising industrywith a view to shape and influence the global industry!

Nick Romero (Far Left) with Polly, Jack and Indy in the Creative CubeNick Romero, CEO of The Ave Venice (Far Left) with Polly, Jack and Indy in the Creative Cube

With companies ranging from Facebook and Buzzfeed to smaller creative agencies, thousands of people gather to host clients, listen to presentations on the most recent trends in the advertising world and inspire each other through networking and collaborating. Hosted in BAFTA, Piccadilly, London, the area is transformed with a range of venues and pop up spaces, all committed to providing clients with the newest content.

Microsoft’s presence at AdWeek Europe is huge. We created the innovative space the ‘Creative Cube’, right at the hub of BAFTA, Piccadilly. The Creative Cube held a range of the World’s leading creative tech such as the eyetracking technology, ‘Eyegaze’ and we even flew over Converse Customisation company ‘The Ave Venice’ from California. Nick Romero, CEO of The Ave Venice, and his team created Microsoft branded Converse’s which we gave away to hundreds of clients who entered the Creative Cube.

Check out The Ave Venice at – They’ve printed personalised converse for Jonny Knoxville, Stephanie Pratt, Zac Effron, and a group of us are now the lucky owners of a pair of our own.

We also brought the whole energetic week to a close with a bang when we hosted the wrap up party at KOKO in Camden with Rudimental headlining!

Rudimental at KOKO Camden for Microsoft Wrap Up Party

How the interns got involved

During AdWeek, we covered a range of jobs from planning AdWeek prior to the event, hosting clients, demo-ing our prodcuts in the Creative Cube and also helping make sure the wrap up party ran smoothly!

Demo-ing the ‘Eyegaze’ in the Creative Cube was a personal highlight of mine, the technology is state of the art eye tracking technology, to summarise, you can use your eyes to communicate to a screen, and through this idea, so much software has been created using the idea of using your eyes. For example software to help people who are unfortunately disabled has been developed to allow them to communicate by looking at letters on a screen in order to talk! For AdWeek, we created a twitter app which allowed people to tweet with their eyes! It was incredible to see everyone’s reactions when they started using itsceptically to soon learn how well it really works!

What some of the others thought

Grant, David and Polly with the Creative Directors of the Creative CubeGrant, David and Polly with the Creative Directors of the Creative Cube

Jack Doran –“We kicked off the week by collaborating with The Ave Venice- this cool company ran by Nick Romero who designed and printed a load of custom t shirts and converse which we gave away as prizes to Ad Week members who completed our Eye Gaze challenge. The technology behind it is incredible and it was great interacting with all the guests of the event. To wrap up a long, busy but great week; we held our Wrap Up party at Koko London with a special guest performance from Rudimental. It was a great night partying with everyone and celebrating a really successful week for Microsoft Advertising & Online UK.”

Jasmin England –“Adweek Europe was an excellent way to get involved in demoing and interacting with advertisers from all over Europe – such a great opportunity for any intern! I had the opportunity to see the opening gala for the week which was great as well as see Jimmy Carr live and support with the Microsoft wrap-up party! Although it was tiring at times, the atmosphere at the creator’s cube was great and the whole team made the week a success – it is something that I would definitely do again if I had the chance!”

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